Eager to win back the hearts and stomachs of Atlantans , Mrs. Winner’s Chicken and Biscuits contacted NueWay Studios to lead their brand relaunch.
Established in 1970, in Atlanta, Mrs. Winner’s faced financial difficulties in 2010 and filed for bankruptcy, closing all but 12 of its stores.
In 2012, John Buttolph purchased the company and began a mission to revive the beloved brand. Seeking a modern facelift, Mrs. Winner’s contacted NueWay Studios to conceptualize their rebranding efforts.
Mrs. Winner’s wanted to capture a younger demographic, while still remaining true to their core brand of servicing customers with the best in traditional comfort foods and southern hospitality. The company needed fresh ideas and Nue strategies to keep up with the ever-changing marketing environment.
NueWay Studios presented a variety of marketing strategies to enhance their social media presence, reach their targeted demographic, and relaunch their brand.
The concepts presented by NueWay Studios are currently being implemented by Mrs. Winner’s. With a better understanding of the millennial market they were looking to target, the company now has 14 locations throughout the southeast and is still growing. Now, the company is valued at approximately$10-$12 million.
Not a bad result for a company rising from the ashes and seeking a NueWay.